News Nintendo on the use of AI in game development

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In a recent Q&A with investors, Nintendo president Shuntaro Furukawa states the company has concerns over the use of AI, like LLMs, in its first party game development.

In the Q&A, Nintendo President Shuntaro Furukawa acknowledged the use of AI-like technologies in gaming, particularly in controlling enemy behaviours and recognized the potential of generative AI to enhance creativity but also raised the associated IP challenges. Unlike companies such as EA and Ubisoft, who have previously stated that they are exploring and implementing generative AI to streamline their game development processes, Nintendo seemingly remains cautious.

Furukawa states that Nintendo aims to deliver unique experiences that go beyond mere technological capabilities.

Q: Efforts are underway to equip smartphones and other devices with AI, and the presence of AI in daily life is expected to increase. We would like to hear about Nintendo's initiatives to utilise AI.
Furukawa: In the game industry, technologies similar to AI have long been incorporated into the movements of enemy characters. The recently talked about generative AI can be more creative, but on the other hand, it also has problems related to intellectual property rights, etc. We have decades of know-how in creating optimal gaming experiences for our customers. We have the know-how to create the best gaming experience for our customers. While responding flexibly to technological developments, we will continue to deliver our unique value, which cannot be created simply by technology alone.

What is your stance on AI in game development? Do you think there is a place for it?

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