Image - Nintendo Life
Nintendo has indeed seen an impressive sales increase outside its traditional territories. The company's recent financial report reveals significant growth in what they call "growing markets," which primarily include Asia and Oceania, as well as other regions outside Japan, North America, and Europe.
Key points about Nintendo's sales increase in non-traditional markets:
1. Substantial growth: Purchased hardware numbers in these regions have increased 6.4-fold compared to 2017.
2. Increased market share: These growing markets now contribute 11.9% of total hardware sales, up from 5.4% in fiscal year 2017.
3. Expansion strategies:
- Localization: Many first-party games are now available in more languages, breaking down language barriers for consumers.
- Improved shopping experiences: Nintendo has focused on creating attractive shopping environments in these regions.
- Local marketing: The company has employed local talent for regional commercials and promotions.
- Hands-on experiences: Pop-up stores and hands-on events have become more common in wider regions.
4. Broader global reach: While Japan, North America, and Europe remain Nintendo's primary markets, this growth demonstrates the company's success in expanding its global presence.
5. Context: This growth is particularly impressive considering that the Switch is in its later years, having been on the market since 2017.
This expansion into new territories is a strategic move by Nintendo to diversify its market and tap into previously underserved regions. By adapting their approach to local needs and preferences, Nintendo has successfully increased its footprint in these growing markets, contributing to the overall success of the Switch platform.
Nintendo Spotlights Impressive Sales Increase Outside Its Traditional Territories
Mr Worldwide
www.nintendolife.com
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