On the likes of "X" and Reddit, we've seen irritations that Microsoft is advertising things beyond gaming on Xbox's UI, with the most popular argument being that "non game-related stuff can get in the bin". Here's a look at some examples:
In general, it feels like most people in the comments have been siding with this complaint, although others claim that people are worrying too much and have pointed out that Microsoft even employed these tactics in the Xbox 360 era.
However you feel about it, clearly this new McDonalds ad has hit a sore spot with certain members of the Xbox community, and we're assuming Microsoft will have taken note of the controversy. Whether that'll change anything remains to be seen, but to be honest we think that ads will become more commonplace rather than less in the future.
