The latest data shows that Call of Duty: Black Ops 6 has seen a strong performance on the PlayStation 5 in the UK market, with sales up 30% compared to the previous Modern Warfare 3 title. In contrast, the Xbox version of the game experienced a significant 66% decline in sales.
Across all platforms, both physical and digital, PlayStation accounted for almost 75% of the total sales in the UK. This represents an enormous win for Sony, especially considering that PlayStation had lost the marketing rights for the Call of Duty franchise.
The data suggests that the inclusion of Black Ops 6 in the Xbox Game Pass subscription service has had a major impact on Xbox sales, as consumers may have opted to play the game through the service rather than purchasing it outright. However, it remains to be seen whether this will translate to increased engagement and microtransaction revenue for Microsoft through the Game Pass model.
Overall, the sales figures highlight the continued dominance of PlayStation in the UK market for the Call of Duty franchise, despite Microsoft's efforts to disrupt the traditional business model through Game Pass.
PS5 Dominates UK Black Ops 6 Sales, As Game Pass Causes Xbox Share to Collapse
Up 30% on PS5, down 66% on Xbox
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