While the game is completely free to download, as mentioned above, there will be some pre-order packs available which guarantee Early Access from 4th September and some in-game cosmetic items. These will be available to purchase from the PS Store imminently.
Throughout the abovementioned beta windows, a whopping 1.5 million clubs were created in more than 100 countries. Customization is a big part of the game, as you're encouraged to build your own team and personalize it to your tastes while also recruiting players from around the world.
But the big selling point here is the gameplay: UFL is promising a fairer, skill-based experience – an ambition it's been eager to reiterate right throughout the title's development. It'll be interesting to see how this does: the project has been endorsed by Cristiano Ronaldo, so it's got a big name behind it. Overcoming EA Sports FC 25 is practically impossible, but if the gameplay is as good as promised, it may just tempt some players away.