Designed by Gunpei Yokoi, the man behind the legendary Game Boy and Game & Watch, the Virtual Boy seemed like a sure thing on paper. Riding high off the success of its previous hardware, there were lofty hopes for the table-mounted 32-bit system – yet it reportedly only sold 770,000 units worldwide (despite Nintendo of America boldly projecting sales of 1.5 million) and was quickly discontinued.
Yokoi, a man who had generated millions of dollars in revenue for the company, left Nintendo under a cloud soon afterwards.
The scale of the console's commercial failure – and the sky-high hopes Nintendo clearly had for it, despite what has been written since – can be seen in the vast quantities of new "old" stock which regularly washes up in Japanese game shops.
These are brand-new games which have remained unsold since the mid-'90s, and often turn up in retailers in large numbers, presumably when boxes of software are found sitting in a warehouse somewhere.
This phenomena has been observed recently by UK-based retro game retailer Sore Thumb Retro Games, which is currently in Japan sourcing stock. "New old stock, brand new and I mean mint, Virtual boy games by their hundreds," the store writes on Facebook. "This chain must have bought out a warehouse full. I made a dint in the pile."
This isn't a story that's unique to this particular store, either; unsold Virtual Boy games can be found all over Japan.